The keyword is totally unique in the eyes of the search engines like google, there are strong rules during these contests.
A few of the general important rules of seocontests.
1. No black hat seo allowed
2. Nobody in the official announcement website can enter this contest.
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3. No Spamming of keywords and website
4. No cloaking or keyword stuffing
These contests generally are started having a time period provided to show the results searching engine results pages.
These are a few of the general tips to rank better for that contest.
1. Try to obtain a older domain name as opposed to a brand new one, the reason being theres a myth that search engines like google rank old domains better.
2. Never try to add the competition keyword more than 10 times to your contest webpage because this can lead to keyword stuffing.
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3. Add meta tags to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly using the keyword within the first H1 tag.
5. Try to add unique contest to your webpage, that is totally fresh, as search engines like fresh content.
6. After the onpage seo is completed , start doing link building by exchanging links with relevant websites.
7. Give a sitemap to your website and continue with the backlink building.
If these steps are done perfectly , you may make certain your webpage tops google result pages.
